Great speakers with great topics

Friday, October 6, 2023 - Morning Session


Xplor SPOT

Xplor Technologies

SPOT User Group


About Xplor

Xplor Spot helps you manage your dry cleaning business with the latest and most advanced software to run and automate your single store operation or large enterprise.

Nathaniel Dubasik

Metalprogetti | Phoenix, AZ

24/7 Kiosk Marketing and Brainstorming

10:30 AM - NOON


About Nathaniel

Join a group of fellow dry cleaners who are already operating 24/7 or are considering adding this service. Together, we'll brainstorm innovative ideas and share best practices for effectively marketing the Kiosk service to your valued customers.

Friday, October 6, 2023 | The Power of Marketing | 1:00 PM - 4:30 PM


Dave Coyle

Maverick Dry Cleaners

Automate the Ordinary so you can Personalize the Extraordinary

1:00 PM - 1:50 PM


About Dave

The top 20% of our clients that give us 80% of our revenue are seeking three things in their relationship with us (other than a quality product) - they want to feel appreciated, feel important, and feel included.


Consumers have been shown so many automated marketing tactics that the systemized marketing usually does not make them feel appreciated, important, or included.


It is critical that you continue to amaze your best clients with personalized, “WOW” experiences. You must go out of your way to continually impress your clients with a level of personalization that your competitors don’t even consider doing.


I will show you the marketing strategies and tactics that will personalize the extraordinary, while your regular automated marketing systemizes the ordinary. These strategies are what ascend and retain your best clients and keep them loyal to you and your business, and encourage them to share their experience with others in their circle of influence.

Yash Patel

BeCreative360 | Anaheim, CA

Reputation, AI, and Google Reviews' Impact on Customers

2:00 PM - 2:50 PM


About Yash

In today's digital age, reputation management has reached new heights, with Yash's presentation focusing on the role of Artificial Intelligence (AI) in shaping reputation through Google Reviews and online presence, revealing the crucial intersection of AI-driven strategies with customer feedback on review sites, revolutionizing businesses' perception, and encompassing customer retention and generation.

Jason Loeb

President of Sudsies Garment Care | Miami, FL

Brand Evolution: What makes up a Brand

3:00 PM - 4:15 PM


About Jason

Jason Loeb is a passionate entrepreneur guided by a love for innovation, team building, and a sincere ambition to create meaningful brands and organizations that positively influence everyone they touch. With a focus on crafting brands that spread joy and contribute positively to society, Jason has embarked on a journey that encompasses various sectors. From his pioneering real estate endeavors to spearheading a consultancy guiding major corporations in crafting remarkable customer interactions, and even brightening people's days as CEO of Sudsies dry cleaners. Jason's business philosophy revolves around nurturing robust partnerships, consistently surpassing expectations, and forging deep purposeful bonds.

Saturday, October 7, 2023


Jeff Barnes

Walt Disney

Walt Disney and the Power of Resilience

9:00 AM - 10:30 AM


About Jeff

As an admirer of Walt Disney’s story since childhood, Jeff spent years studying not only the history of Walt and what happened in his life, but more importantly why things happened. Between obtaining his doctorate and writing two best selling books on the life and lessons learned from Walt’s wisdom, Jeff teaches others how to apply Walt’s lessons for setting and accomplishing amazing goals.

Ryan Fish

President of Red Hanger Cleaners | Salt Lake City, UT

Choose Your Hard

11:00 AM - 12:00 PM


About Ryan

Ryan Fish bought his first dry cleaning business while attending college at the age of 23. He did not grow up in the dry cleaning business and had no previous experience in the industry but was excited about growing routes. In addition to building routes he got into restoration cleaning. After 11 years he sold his business to the largest cleaner in his market. A couple years later he bought his original business back and an additional 17 retail stores. He’s had as few as 2 employees and as many as 150. At one time he had 23 retail stores, and closed 11 of them during the pandemic. Today, he owns and operates Red Hanger Cleaners - Utah’s favorite cleaners since 1961.


In his presentation, Choosing Hard, Ryan will talk about some of his journey and how he got to where his is, including surviving COVID. He will explore some of the challenges facing our industry and what we can do to be better operators. He is passionate about personal development and being intentional about where we spend our time and what we focus on. Ryan is relatable, down to earth, and believes we can find a lot of joy and fulfillment in industry despite its difficulties.

Jason Loeb

President of Sudsies Garment Care | Miami, FL

Marketing that Supports your Brand

1:30 PM - 3:30 PM


About Jason

Jason Loeb is a passionate entrepreneur guided by a love for innovation, team building, and a sincere ambition to create meaningful brands and organizations that positively influence everyone they touch. With a focus on crafting brands that spread joy and contribute positively to society, Jason has embarked on a journey that encompasses various sectors. From his pioneering real estate endeavors to spearheading a consultancy guiding major corporations in crafting remarkable customer interactions, and even brightening people's days as CEO of Sudsies dry cleaners. Jason's business philosophy revolves around nurturing robust partnerships, consistently surpassing expectations, and forging deep purposeful bonds.

Saturday, October 7, 2023
Panel Discussion: Moving Forward Together as an Industry
4:15 PM - 5:30 PM


Peter Blake

DLI Association Services Program Director

Moderator


About Peter

DLI Association Services Program Director

Kathy Benzinger

President of Benzinger's Clothing Care | Hamburg, NY | Incoming DLI President

Panelist


About Kathy

President of Benzinger's Clothing Care

Tom Zengeler

President of Zengeler Cleaners | Libertyville, IL

Panelist


About Tom

5th generation family owned business started in 1857

Mack Magnus

President of M & B Hangers | Birmingham, AL

Panelist


About Mack

President of M & B Hangers

Keisuke Uchikoshi

Vice President of Sankosha Mfg. Co. Lt.

Panelist


About Keisuke

Vice President of Sankosha Mfg. Co. Lt.

Nathaniel Dubasik

Metalprogetti | Phoenix, AZ

Panelist


About Nathaniel

Metalprogetti | Phoenix, AZ

Sunday, October 8, 2023


Jeff Schapiro

President of Cleaner's Supply | Conklin, NY

What Today's Consumers and Dry Cleaners Are Thinking

9:30 AM - 10:30 AM


About Jeff

Cleaner’s Supply commissioned a 2-part Research Study of Dry Clean Consumers and Dry Cleaners. In this presentation some of the key takeaways are:

What the Dry Cleaning Consumer thinks?

  • How do pickup and delivery customers differ from each other.
  • How satisfied are consumers with their Dry Cleaners.
  • How important is quality in the eyes of the consumer.
  • Does the consumer really know how much it cost for individual items to be cleaned.

What Dry Cleaners have to say.

  • How are Dry Cleaners seeing their business compared to 2019 from a sales, profit and unit basis.
  • What do Dry Cleaners see as the biggest challenges in their business today.
  • What are the starting hourly rates across the country.
  • Are Dry Cleaners seeing it easier or more difficult to find people.
  • What are some different ways Dry Cleaners are looking to grow their business beyond traditional dry cleaning.

Norman Way

Puritan Cleaners | Richmond, VA | DLI Board member

Wash Dry Fold - Winner or Loser?

11:15 AM - 12:15 PM


About Norman

Norman Way, Vice President of Puritan Cleaners in Richmond, Virginia, leads a team of 180 industry experts across 13 stores and 14 routes, establishing Puritan Cleaners as a leading force in the industry, renowned for setting standards in social media, marketing, productivity, and nurturing a vibrant team culture integrated within the local community. Norman's active involvement extends to America's Best Cleaners and Roundtable, while also holding positions on the boards of the Dry Cleaning & Laundry Institute (DLI) as District 2 Director and the Mid-Atlantic Cleaners Association (MAC). In Las Vegas, Norman leverages his extensive experience in "Wash Dry Fold - Winner or Loser," having previously performed with the Blue Man Group in the city. Don't miss this opportunity to glean invaluable insights into the world of Wash Dry Fold, as Norman's passion and dedication promise a session that explores both the possibilities and challenges within the industry – an event you can confidently bet on!